Countries often have different customs for holidays, but Japan's Valentine's Day customs are really interesting:
In Japan, women are expected to give chocolate and other gifts to men on Valentine's Day. This tradition was started as a marketing campaign by Japanese chocolate companies.
Not to worry, ladies--the men are not off the hook. They are expected to return the favor on March 14th, commonly known as White Day.
http://www.savingwithsara.blogspot.com/2012/02/valentine-day-did-you-know.html
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